Many Organizations attempt to create a seamless buying experience for their customers. But, many skip a simple yet critical step in defining the key moments of their customers buying journey. When it comes to delivering an experience, it is essential to understand what stage the customer is in, and what content will be relevant to them at that exact moment. To do this, we believe in defining then delivering content based on 4 key moments.
At Pandera Systems, we put a lot of emphasis on the story that data should tell. Through careful system and UI/UX architecture, it is possible to create toolsets that easily convey important insights with the context that matters to the people that matter. But how do you quantify the story you are trying to tell? Beyond that, how do you verify that it is being well received by the people it is intended to help?
It may sound arbitrary to some, but by simply focusing on the people, these systems are designed to help you get a grasp on the effectiveness of your systems. Google researchers have designed what they call the “HEART” framework to quantify and validate that UX designs. We have used this same framework to confirm the data stories we care about are being well-received. (more…)