Last and early this week some of the largest players in the game of enterprise technologies made big moves in the form of either acquisitions or partnerships in an effort to effectively position themselves and their customers for the future. As data sources, complexity, and demands for insights continue to rise at a rapid pace there is one thing becoming crystal clear; cloud data warehouses are essential. Successful forward thinking organizations are demanding single sources of the truth that can handle and aggregate their data while boasting advanced analytic services on the fly for every user, all the time. These acquisitions and partnerships that have been established speak to certain parts in the link of data storage, accessibility, analysis, and visualization.
Snowflake, the data warehouse built for the cloud, announced at their Snowflake Summit on June 4th the expansion of their product offering to integrate with Google Cloud Platform. As data warehouses of the past strain under the increasing burden of extremely large and diverse data sets as well as storage and compute resources necessary to process and analyze the data within them, Snowlake attacks those problems head on. Through their cloud-built data warehouses, Snowflake, enables seamless and secure data integration throughout organizations across its platforms and multiple cloud environments. Modern Data Warehouse architecture built for the cloud provides access to near infinite, low-cost storage; improved scalability; the outsourcing of data warehousing management and security to cloud vendor; and the potential to personalize payment to reflect only the storage and computing resources actually used from day to day.