In a world strife with buzz words it can become foggy as to what specific things mean; or furthermore, how they are utilized. AI has not escaped this barrage of marketing lingo over the years and thus become a grand concept rather than an actionable tactic for innovation. But, as with any tactic there must be an end goal in mind. For Retailers, using AI to create personalized interactions across all channels at scale is the most focused. By creating a 360 degree view of customers organizations can begin to understand purchasing motivators and use advanced data sciences to prescribe intelligent actions.
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