Many Organizations attempt to create a seamless buying experience for their customers. But, many skip a simple yet critical step in defining the key moments of their customers buying journey. When it comes to delivering an experience, it is essential to understand what stage the customer is in, and what content will be relevant to them at that exact moment. To do this, we believe in defining then delivering content based on 4 key moments.
As technology advances at a rapid pace with no signs of slowing down, it is important to be up to speed with the newest technologies and their impacts on your business. For Customer Experience Managers, AI is one of these new technologies disrupting the way in which brands interact with their customers. Furthermore, as customers come to expect more personalized experiences, not understanding and utilizing AI at all touch points leaves your organization at risk of being left behind in this hyper connected and mobile economy.
In a world strife with buzz words it can become foggy as to what specific things mean; or furthermore, how they are utilized. AI has not escaped this barrage of marketing lingo over the years and thus become a grand concept rather than an actionable tactic for innovation. But, as with any tactic there must be an end goal in mind. For Retailers, using AI to create personalized interactions across all channels at scale is the most focused. By creating a 360 degree view of customers organizations can begin to understand purchasing motivators and use advanced data sciences to prescribe intelligent actions.
To survive in this increasingly competitive business landscape companies must prioritize the experiences that their customers have when they interact with their brand second to none. One missed opportunity to create a personalized and enjoyable experience is often all that it takes to drive your customer towards your competition. With this said, how do you ensure that every interaction is personalized? Simply put – know your customer. While understanding customers seems like a simple concept, the execution of such an endeavor is a far cry from easy. In the following few paragraphs we will take a look at how to begin and why it is important to have a holistic 360 view of your customers and prospects.
Pandera + Google Cloud: Reimagine the Customer Experience
Join Pandera at Google Next ’19 as we showcase our AI-driven Customer Experience Management solution for the on-demand and always evolving retail landscape. Our CEM solution will enable brands to make the connections that matter- increase customer loyalty, sales conversion rates, and customer satisfaction. Powered by the Google Cloud Platform, our end-to-end CEM AI solution will provide sustained improvements—and a measurable positive impact for retail-focused organizations. Stop by booth #1269 to learn more.
Join our Cloud Talk!
Topic: Reimagine the Customer Experience
When: Wednesday, April 10th @5:30pm
Where: Theater 1
Who: Joshua Sutton | Pandera CEO
Let’s schedule some time to meet!
We would love to connect with you at our booth or anytime during the conference that works best for you. Feel free to reach out! Connect with our GCP solution experts at firstname.lastname@example.org.
Have you ever used an out-of-date map where the static picture on your screen doesn’t quite reflect what’s going on in real life? If you have, you know this map is essentially useless and leaves you with no direction.
This exact problem has plagued marketing, sales, and customer experience teams when it comes to mapping their customers’ journeys. Companies will often spend large amounts of resources to build this incredible intertwined web of connections that make up their ideal customer journey maps. The problem is, these roadmaps are hypothesized journeys based on the organization’s interpretation of customer behavior and not rooted in fact. Furthermore, these static pictures are often outdated before or shortly after their deployment as customer attention spans are dynamic and therefore so are their ideal journeys.
Pandera Systems sat down with Managing Director, Kevin Curley, to learn first hand how Self Service Business Intelligence can help organizations capitalize on before thought weaknesses and complaints of their analytics projects. According to Kevin, all businesses are in quite the transition period as it stands right now in 2018. Most have realized the value that analytics can bring and have made decisions to implement central Business Intelligence platforms.
We are pleased to announce our newest addition, Clarabridge, to the Pandera Alliances list! Clarabridge offers software solutions that automatically collect, categorize, and report customer feedback from multiple data sources. Their product suite gathers data from social media, surveys, and even speech data to turn it into actionable analytics. Using natural language processing and other patented technology, the software is used to improve customer experience management and customer feedback programs. Pandera will be specializing in making this data more understandable and intuitive for better decision-making and leadership alignment. This customer insight will help leaders make bold decisions with confidence!
Contact us for a demo and to learn how Clarabridge is helping lead companies to improve their customer experience!