Have you ever used an out-of-date map where the static picture on your screen doesn’t quite reflect what’s going on in real life? If you have, you know this map is essentially useless and leaves you with no direction.
This exact problem has plagued marketing, sales, and customer experience teams when it comes to mapping their customers’ journeys. Companies will often spend large amounts of resources to build this incredible intertwined web of connections that make up their ideal customer journey maps. The problem is, these roadmaps are hypothesized journeys based on the organization’s interpretation of customer behavior and not rooted in fact. Furthermore, these static pictures are often outdated before or shortly after their deployment as customer attention spans are dynamic and therefore so are their ideal journeys.
Pandera Systems sat down with Managing Director, Kevin Curley, to learn first hand how Self Service Business Intelligence can help organizations capitalize on before thought weaknesses and complaints of their analytics projects. According to Kevin, all businesses are in quite the transition period as it stands right now in 2018. Most have realized the value that analytics can bring and have made decisions to implement central Business Intelligence platforms.
We are pleased to announce our newest addition, Clarabridge, to the Pandera Alliances list! Clarabridge offers software solutions that automatically collect, categorize, and report customer feedback from multiple data sources. Their product suite gathers data from social media, surveys, and even speech data to turn it into actionable analytics. Using natural language processing and other patented technology, the software is used to improve customer experience management and customer feedback programs. Pandera will be specializing in making this data more understandable and intuitive for better decision-making and leadership alignment. This customer insight will help leaders make bold decisions with confidence!
Contact us for a demo and to learn how Clarabridge is helping lead companies to improve their customer experience!