To survive in this increasingly competitive business landscape companies must prioritize the experiences that their customers have when they interact with their brand second to none. One missed opportunity to create a personalized and enjoyable experience is often all that it takes to drive your customer towards your competition. With this said, how do you ensure that every interaction is personalized? Simply put – know your customer. While understanding customers seems like a simple concept, the execution of such an endeavor is a far cry from easy. In the following few paragraphs we will take a look at how to begin and why it is important to have a holistic 360 view of your customers and prospects.
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