SAN FRANCISCO, Mar. 19, 2019 – Pandera Systems, today, announced that it will be a Velocity Sponsor at Google Next on April 9th – 11th. Boasting thousands of attendees and hundreds of breakout sessions, Google Next is a unique opportunity to connect with developers, customers, and partners from across Google’s large and diversified ecosystem. The opportunity for Pandera to show off its Transformation Suite to such a diverse and talented crowd will allow them to continue to lead their partners through the necessary advanced digital transformation in the world of cloud. (more…)
PHOENIX, Jan. 25, 2019 — Pandera, the industry leader in advanced data science, today announced that it will be a platinum sponsor at MicroStrategy World™ 2019, MicroStrategy’s annual analytics and mobility conference, taking place from February 4 to February 6 at the Phoenix Convention Center. Pandera aims to reform how organizations engage with data through the introduction of its Transformation Suite, a robust catalog of advanced analytics and data science-oriented solutions that take full advantage of MicroStrategy 2019′s new features and functionality.
Pandera Systems Chief Data Officer, Matthew Thomas spoke with Kimberly Whitler of Forbes to explain why companies are turning to Chief Data Officers to generate more value out of data beyond the typical CIO and CMO roles.
Whitler (Forbes): Can you describe the CDO role?
Thomas: To truly appreciate the increasing need for the CDO’s role, one must first understand that 90 percent of the world’s data was created in the past two years alone. That’s a lot of information for a company to suddenly organize, secure and make sense of, let alone make a strategic decision on. The CDO emerged as organizations realized the need for someone to lead the management of all of this data as well as guide the organization in technology adoption and training necessary to storing and distributing it all.
SAN JOSE, Calif.– Adobe (Nasdaq:ADBE) announced a few weeks back that it has entered into a definitive agreement to acquire Magento Commerce for $1.68 billion. This acquisition seems to follow a growing pattern where large technology companies who focus on enterprise clients acquire eCommerce platforms. What does this mean? Simply put, disparate solutions won’t cut it in a sophisticated and competitive marketplace and the big players know it.
Challenges of Creating an Effective Customer Journey
Providing marketing ROI through conversions and, ultimately, customizing each user journey at scale has been a constant challenge for years. Customers are utilizing multiple channels each day, adding extra touch points and therefore data that needs to be analyzed to architect an effective marketing strategy. Fortunately, planning and proving marketing results has never been easier than it is today. By analyzing and weaving together touch points in a deliberate manner, marketing ROI, and more importantly, conversions, are finally within reach. Through journey analytics, companies are capturing and acting on “Micro-Moments” that were previously unseen in a proactive and time-sensitive fashion – adding millions to their bottom lines. With all this value, why aren’t all companies doing it? Simple – it’s easier said than done. Here are the top challenges businesses are faced with when trying to architect effective, data-driven customer journeys at scale:
They say history repeats itself. As a case in point, data center consolidations eventually stifle innovation and push for a rebadge of innovators. It has taken a long time to undo these efforts, so don’t make the same mistake. Transparency into all your of your different systems as they interact with the cloud is essential to constantly innovate. Unfortunately, not all cloud providers are created equal nor have good intentions. Keep these few things in mind: