PHOENIX, Jan. 25, 2019 — Pandera, the industry leader in advanced data science, today announced that it will be a platinum sponsor at MicroStrategy World™ 2019, MicroStrategy’s annual analytics and mobility conference, taking place from February 4 to February 6 at the Phoenix Convention Center. Pandera aims to reform how organizations engage with data through the introduction of its Transformation Suite, a robust catalog of advanced analytics and data science-oriented solutions that take full advantage of MicroStrategy 2019′s new features and functionality.
Fake News and the Responsibility of Data Scientists
95% of statistics are made up.
Discussions about fact versus truth come up quite a bit these days, especially with the proliferation of “fake news” and the news media’s coverage of certain facts (and non-facts, for that matter). We hear chatter all over the place where folks bring up hot button issues and claim “90% of people agree with my fact!”and “I have proof that X happened — it’s a fact!” Sites like snopes.com, politifact.com, and factcheck.org exist to remove political bias and interpretation from these “facts,” but why would we need such things? Is it because reporters actively make up information and deliberately lie to viewers? Or could it be that they simply tweak hard facts just enough to fit them into their preferred narrative?
Pandera Systems Chief Data Officer, Matthew Thomas spoke with Kimberly Whitler of Forbes to explain why companies are turning to Chief Data Officers to generate more value out of data beyond the typical CIO and CMO roles.
Whitler (Forbes): Can you describe the CDO role?
Thomas: To truly appreciate the increasing need for the CDO’s role, one must first understand that 90 percent of the world’s data was created in the past two years alone. That’s a lot of information for a company to suddenly organize, secure and make sense of, let alone make a strategic decision on. The CDO emerged as organizations realized the need for someone to lead the management of all of this data as well as guide the organization in technology adoption and training necessary to storing and distributing it all.
Pandera Systems sat down with Managing Director, Kevin Curley, to learn first hand how Self Service Business Intelligence can help organizations capitalize on before thought weaknesses and complaints of their analytics projects. According to Kevin, all businesses are in quite the transition period as it stands right now in 2018. Most have realized the value that analytics can bring and have made decisions to implement central Business Intelligence platforms.
Boston, MA – My name is Brian O’Connor, and a year ago I made the decision to change my career and enter the innovative world of Data Analytics. Everyone wants to provide value and feel useful. Unfortunately, in your typical banking role that is not always the case. Seeing no growth path and lacking the feel of bringing actual value to my clients, I made the decision to enter the Level Education boot camp. Since then, I have been brought on the Pandera Systems team as a Business Intelligence Analyst and couldn’t be happier with where my career is heading (not to mention the value I am providing to my clients). I was honored to give a speech this past Friday at a Boston WeWork to a group of potential students interested in making the leap into the data analytics space.
Challenges of Creating an Effective Customer Journey
Providing marketing ROI through conversions and, ultimately, customizing each user journey at scale has been a constant challenge for years. Customers are utilizing multiple channels each day, adding extra touch points and therefore data that needs to be analyzed to architect an effective marketing strategy. Fortunately, planning and proving marketing results has never been easier than it is today. By analyzing and weaving together touch points in a deliberate manner, marketing ROI, and more importantly, conversions, are finally within reach. Through journey analytics, companies are capturing and acting on “Micro-Moments” that were previously unseen in a proactive and time-sensitive fashion – adding millions to their bottom lines. With all this value, why aren’t all companies doing it? Simple – it’s easier said than done. Here are the top challenges businesses are faced with when trying to architect effective, data-driven customer journeys at scale:
In the first article in the series, “Any Fool Can Know. The Point is to Understand” we discussed how utilizing an Information Centric Approach can improve decision making capabilities. Now we will discuss how information presentation design fosters insight.
Many companies’ BI solution design still feature a very hierarchical, structured information presentation, which can disrupt people’s natural analytical methodology and hinder their path to insight. Rethinking the display methodology, to both prioritize the information, and to emphasize issue identification, validation and investigation significantly improves overall usability, and retained knowledge. This need to focus is further magnified, as users increasingly access and consume this information on mobile devices.
A mature, fully functional BI system is able to apply analytics to transform large amounts of data into information, providing insight and spawning action. As a Retail Practice Advisor, I have had the opportunity to work with a number of companies at different points along their BI maturity lifecycle, and have seen many struggle with efficiently transforming information into knowledge.
“Before jumping right into solving a problem, we should step back and invest time and effort to improve our understanding of it.”
- Albert Einstein
Pandera Advisory Services is committed to providing industry expertise and a proven collaborative approach to successful execution of our client’s initiatives. Primed with years of industry acumen and successful technology implementations, the Pandera Advisory team enables the execution of strategic solutions focused on operational process improvement while managing cost, scalability and usability.
Pandera Practice Advisors enable the delivery of complex and multifaceted solutions in today’s intricate business environment requiring innovative integration strategies that understand the ongoing interplay between business and an ever evolving technical environment. Understanding your business while mitigating regulatory and compliance constraints, shifting business priorities and strong political cultures, our advisor team brings the right mix of industry insight, technical expertise and user adoption strategies to position organizations to remain agile in a world of ever changing needs.