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Why Where You Store Your Data Matters To Your Role

Whether its costs, functionalities, or other limitations holding your specific role back from innovation, there is more than likely similar pain being felt around the rest of your organization as well. Not necessarily similar as in them being the same problems, but similar as in them having the same root causes. By understanding the core of these pain points it becomes easier to justify the allocation of budget, attention, and resources if they go into initiatives that solve many problems at once.

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4 Key moments to interact with your audience

Many Organizations attempt to create a seamless buying experience for their customers. But, many skip a simple yet critical step in defining the key moments of their customers buying journey. When it comes to delivering an experience, it is essential to understand what stage the customer is in, and what content will be relevant to them at that exact moment. To do this, we believe in defining then delivering content based on 4 key moments.

 

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3 Implementation Approaches that get you to the cloud

Whether you are an organization that is matured in their data initiatives or one just starting out, deciding to go to the cloud has many benefits at each scale. For the organizations further along on their journey a simple “Lift and Shift” may be appropriate where for those more infantile a full analytic overhaul makes sense. Regardless, when deciding to go to the cloud there are three unique implementation approaches that should be considered when undergoing such an endeavor. 

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Is your data warehouse holding you back?

At this point in 2019, it is quite obvious that the technology landscape is changing rapidly. One hot topic that is impacting every industry and business unit is the facelift that data warehouses of the past are going through. While technology updates are a common occurrence, drastic changes in concepts like the pivot to cloud based modern data warehouses that boast immense functionality improvements are rare and extremely impactful to say the least. We could talk about the benefits of a cloud data warehouse all day but today we want to highlight the pitfalls of data warehouses of the past to exemplify the need for change and answer the new big question, “Is our data warehouse holding us back?” (more…)

Big Moves by Big Players Highlight Big Cloud Data Warehouse Trends

Last and early this week some of the largest players in the game of enterprise technologies made big moves in the form of either acquisitions or partnerships in an effort to effectively position themselves and their customers for the future. As data sources, complexity, and demands for insights continue to rise at a rapid pace there is one thing becoming crystal clear; cloud data warehouses are essential. Successful forward thinking organizations are demanding single sources of the truth that can handle and aggregate their data while boasting advanced analytic services on the fly for every user, all the time. These acquisitions and partnerships that have been established speak to certain parts in the link of data storage, accessibility, analysis, and visualization. 

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Snowflake on Google Cloud – Pandera Partners Unite

Snowflake, the data warehouse built for the cloud, announced at their Snowflake Summit on June 4th the expansion of their product offering to integrate with Google Cloud Platform. As data warehouses of the past strain under the increasing burden of extremely large and diverse data sets as well as storage and compute resources necessary to process and analyze the data within them, Snowlake attacks those problems head on. Through their cloud-built data warehouses, Snowflake, enables seamless and secure data integration throughout organizations across its platforms and multiple cloud environments. Modern Data Warehouse architecture built for the cloud provides access to near infinite, low-cost storage; improved scalability; the outsourcing of data warehousing management and security to cloud vendor; and the potential to personalize payment to reflect only the storage and computing resources actually used from day to day.

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What does AI mean for Customer Experience Managers?

As technology advances at a rapid pace with no signs of slowing down, it is important to be up to speed with the newest technologies and their impacts on your business. For Customer Experience Managers, AI is one of these new technologies disrupting the way in which brands interact with their customers. Furthermore, as customers come to expect more personalized experiences, not understanding and utilizing AI at all touch points leaves your organization at risk of being left behind in this hyper connected and mobile economy.

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Top HR and People Management Trends of 2019

In 2019, the traditional focuses of business units are changing across every industry at a rapid pace. But, none is more disrupted thus far than that of human resources and general people management. As technology highlights and uncovers new insights while enabling better decision making, people leaders must evolve their focuses on the trends poised to make the biggest impact in the near future. The following is a list of the top trends that will be affecting HR and why you should care.

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Using AI to create personalized interactions at scale

In a world strife with buzz words it can become foggy as to what specific things mean; or furthermore, how they are utilized. AI has not escaped this barrage of marketing lingo over the years and thus become a grand concept rather than an actionable tactic for innovation. But, as with any tactic there must be an end goal in mind. For Retailers, using AI to create personalized interactions across all channels at scale is the most focused. By creating a 360 degree view of customers organizations can begin to understand purchasing motivators and use advanced data sciences to prescribe intelligent actions.

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