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4 Tips for Using Data to Tell Great Stories

Every company has data and all data has a story to tell. There is an abundance of insight to be found by analyzing and portraying data in the correct fashion. At times, this can be tricky though. Telling stories the correct way is essential to formulating a single version of the truth and actually drive productivity forward. Articulating insights with context and granularity is easier said than done. Here are 5 tips on how to use your data to tell great stories.

1) What story are you trying to tell?

Throughout history all stories have had a similar structure. They contain characters, a challenge, and a lesson to be learned. When looking at your analysis this should be no different. Look at the data structure to determine who the insight affects, what the data is affecting, and how to take action to positively adjust and drive innovation. Physically writing out a storyboard with those key elements is extremely helpful to ensure you have the big picture mapped out correctly. This holistic view gives you the opportunity to position the correct data at the correct time in front of the right person to show them the relevant insight.

2) Don’t fluff – be authentic.

People want to connect, especially in business. Your audience has definitely gotten their fair share of long and drawn out documents and presentations. From the get go they want to see why you are taking their time and even more so, why it is important. You won’t create this type of connection with irrelevant information so cut out the fluff and stick to the important information you are trying to portray.


“If you are looking at everything, then you are looking at nothing.”



3) Capitalize on short attention spans.

In 2018, everywhere you look there is competition for user attention. Realize that the content your consumers are used to seeing is aesthetically appealing and hard hitting from the second they lay eyes on it. If you want their attention, portray their data in a visual manner that is instantly valuable. Graphs, pictures, and charts quickly and aesthetically disseminate information across your organization. Even a quick glance can inform your user on the health of your business.

4) Invite and direct discussion

Collaboration is key. Use your story to pique interest amongst your end users and then invite open discussion. Pique their interest enough and conversations turn into action. Users will begin to start digging further and uncover new insights through the data story you have just told. Creating an ecosystem that welcomes and fosters that type of collaboration is key to truly understand the needs and pain points of your audience.


Using your data to tell your business story is essential. Be sure to keep every story relevant and engaging to truly unlock and capitalize on the powerful insights you have just discovered. We realize that for some this is a daunting process. At Pandera systems, we do this day in and day out. It would be our pleasure to work with you on the best possible way to tell your stories through data. To learn more feel free to leave your information in the panel on the right. Through the right storytelling, Success is Predictable.

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