If a picture is worth a thousand words, one can imagine what the strategic use of good data visualization is worth in analytical toolsets. Data visualizations tell a more complete story in a dashboard than simply displaying raw data, so it’s important to use them effectively to support business objectives and data-driven decision making. Data visualizations should always simplify and clarify information, and be presented within the context of the user’s workflow, while avoiding confusing the viewer or leading to mistaken data interpretation.
Pandera’s Visual Sciences & Innovation team has released a whitepaper covering understanding the dashboard’s users, choosing the right visualization types, optimizing typography, and using colors strategically to tell a story through data. We’ve even included some examples of common dashboard design patterns to help you get started!