In the first article in the series, “Any Fool Can Know. The Point is to Understand” we discussed how utilizing an Information Centric Approach can improve decision making capabilities. Now we will discuss how information presentation design fosters insight.
Many companies’ BI solution design still feature a very hierarchical, structured information presentation, which can disrupt people’s natural analytical methodology and hinder their path to insight. Rethinking the display methodology, to both prioritize the information, and to emphasize issue identification, validation and investigation significantly improves overall usability, and retained knowledge. This need to focus is further magnified, as users increasingly access and consume this information on mobile devices.
A mature, fully functional BI system is able to apply analytics to transform large amounts of data into information, providing insight and spawning action. As a Retail Practice Advisor, I have had the opportunity to work with a number of companies at different points along their BI maturity lifecycle, and have seen many struggle with efficiently transforming information into knowledge.