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Finding Your Inner Unicorn: How Your Data Makes You Unique

There is a phrase in my home that my teenagers hear all too often…”don’t be a sheep”. Personally, I fully support free-range kids and try to raise them to be capable of vast independent thought, revolutionary ideas and leading the next generation into a higher level of understanding. I want them to be unicorns reaching beyond their perceived limits and understand how extraordinary they are and not blindly follow the pack. Yet, their response is almost always “can I go hang out with my friends now?” along with a series of eye rolls.

It doesn’t matter if we are discussing children, ourselves, or the companies that employ us, we all want to be seen as unique, yet fit in with the pack. I am frequently asked “what do you see others doing in this space” or “how different are we than others you have worked with”. The reality is, each industry has very similar key performance metrics to measure operational, financial, and regulatory compliance. So if we are all measuring the same things, how do we turn ourselves from sheep into unicorns?

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