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4 Tips for Using Data to Tell Great Stories

Every company has data and all data has a story to tell. There is an abundance of insight to be found by analyzing and portraying data in the correct fashion. At times, this can be tricky though. Telling stories the correct way is essential to formulating a single version of the truth and actually drive productivity forward. Articulating insights with context and granularity is easier said than done. Here are 5 tips on how to use your data to tell great stories.

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From “Gut Feeling” to Data Driven

How one client transformed their decision making process from “Gut Feeling” to Data Driven

 

This client is a Non-Profit Organization that inspires adults to learn, discover, and travel. Offering thousands of educational adventures in all 50 states and 150 countries around the world, this organization believes that true insight and understanding are still sparked by hands-on experience and open discussions that stimulate the senses, energize the body and challenge the mind.

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Finding Your Inner Unicorn: How Your Data Makes You Unique

There is a phrase in my home that my teenagers hear all too often…”don’t be a sheep”. Personally, I fully support free-range kids and try to raise them to be capable of vast independent thought, revolutionary ideas and leading the next generation into a higher level of understanding. I want them to be unicorns reaching beyond their perceived limits and understand how extraordinary they are and not blindly follow the pack. Yet, their response is almost always “can I go hang out with my friends now?” along with a series of eye rolls.

It doesn’t matter if we are discussing children, ourselves, or the companies that employ us, we all want to be seen as unique, yet fit in with the pack. I am frequently asked “what do you see others doing in this space” or “how different are we than others you have worked with”. The reality is, each industry has very similar key performance metrics to measure operational, financial, and regulatory compliance. So if we are all measuring the same things, how do we turn ourselves from sheep into unicorns?

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