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Challenges of Creating an Effective Customer Journey

Challenges of Creating an Effective Customer Journey

Providing marketing ROI through conversions and, ultimately, customizing each user journey at scale has been a constant challenge for years. Customers are utilizing multiple channels each day, adding extra touch points and therefore data that needs to be analyzed to architect an effective marketing strategy. Fortunately, planning and proving marketing results has never been easier than it is today. By analyzing and weaving together touch points in a deliberate manner, marketing ROI, and more importantly, conversions, are finally within reach.  Through journey analytics, companies are capturing and acting on “Micro-Moments” that were previously unseen in a proactive and time-sensitive fashion – adding millions to their bottom lines. With all this value, why aren’t all companies doing it? Simple – it’s easier said than done. Here are the top challenges businesses are faced with when trying to architect effective, data-driven customer journeys at scale:

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From “Gut Feeling” to Data Driven

How one client transformed their decision making process from “Gut Feeling” to Data Driven

 

This client is a Non-Profit Organization that inspires adults to learn, discover, and travel. Offering thousands of educational adventures in all 50 states and 150 countries around the world, this organization believes that true insight and understanding are still sparked by hands-on experience and open discussions that stimulate the senses, energize the body and challenge the mind.

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