Challenges of Creating an Effective Customer Journey
Providing marketing ROI through conversions and, ultimately, customizing each user journey at scale has been a constant challenge for years. Customers are utilizing multiple channels each day, adding extra touch points and therefore data that needs to be analyzed to architect an effective marketing strategy. Fortunately, planning and proving marketing results has never been easier than it is today. By analyzing and weaving together touch points in a deliberate manner, marketing ROI, and more importantly, conversions, are finally within reach. Through journey analytics, companies are capturing and acting on “Micro-Moments” that were previously unseen in a proactive and time-sensitive fashion – adding millions to their bottom lines. With all this value, why aren’t all companies doing it? Simple – it’s easier said than done. Here are the top challenges businesses are faced with when trying to architect effective, data-driven customer journeys at scale:
As a platinum-level sponsor at MicroStrategy World, Pandera is recognized as an innovator in the business intelligence community for leading the way in proven new developments and trends that continue to re-shape the way businesses interact with data.
With that focus on innovation and our constant commitment to the evolution of business intelligence in mind, we’re excited to announce the topic of our featured keynote session at MicroStrategy World, presented by Ryan Redmann: Build the Brain For Your Business: Simple Steps Toward Systems That Think.
Previously, we published a video showing how easy it is to add new custom D3 Visualizations to MicroStrategy 10 in less than a minute. After creating a D3 visualization, you may find that users want to format the widget. Instead of making code changes for each dashboard, you can add properties to the visualization that make it customizable. To do this, you will need an already completed D3 visualization. For my example, I will be using a Scatter Plot d3 visualization that was created for a client. Based on the data they had per dashboard, they wanted to format their axes, add a legend, and/or change the size of their data points.
Thank you to all of you who attended the North Carolina User Group Meeting on September 30, 2015. As some of you know, we had a very collaborative session during which we talked about the rigorous upgrade testing and actual upgrade process/timeline that we followed in one of our most thoroughly tested and effectively implemented projects. As some of you veterans might recall years ago, MicroStrategy releases a Major Upgrade approximately every 4-5 years. These major upgrades typically come with significant change, and with significant change, thorough testing and validation is required. The version 9.x to 10.x upgrade introduces substantial changes, not only in the analytical engine, but also through new tools, processes, and of course the actual user interface. By designing and following an upgrade plan, including test cases and mock upgrades, you are more likely to experience a successful and stream-lined upgrade process.
MicroStrategy users and developers will recognize this challenge instantly: create documents for desktop web, create documents for tablets, create documents for mobile phones, and then struggle to keep each of them individually updated and maintain identical functionality across all platforms as enhancements are released. The documents created for mobile phones were optimized for the latest iPhone 6, and are nearly unusable to users with an iPhone 4 or a Samsung Galaxy S III Mini. The documents created for tablets were optimized for Microsoft Surface 3’s larger screen size, and will bleed off the edge of the screen if the user tries to access it from an iPad Mini. To make things worse, each of these documents needs to be edited by different developers independently each time there is a change request, while somehow maintaining consistency. What if it didn’t have to be so complicated? (more…)
“What’s New in MicroStrategy” can read about as smoothly as an iTunes legal agreement and sometimes it feels like feature demos dance over the details. So here’s a quick summary of three new additions to the MicroStrategy v10 dashboarding tool that have made our lives significantly easier as MSTR users – give them a try in your shiny new upgraded server (to those lucky, fast moving MSTR customers), or email firstname.lastname@example.org to sign up for one of our training classes using our hosted v10 environments starting in September. If you’re interested in upgrading, let’s start discussing your MicroStrategy 10 upgrade strategy!
MicroStrategy is one of the original leaders in the BI space, and with the launch of the newest version of MicroStrategy 10, Visual Insight has been completely revamped, taking a more agile approach to BI reporting and data analysis.
The all new MicroStrategy 10 is built to take advantage of HTML5, compared to its prior versions which relied on Adobe Flash for building web applications. This was acceptable when much of the internet used Flash as a common framework, but HTML5 is increasingly supplanting Flash as the go-to development framework.
Pandera’s advisory experts are ready to discuss helping you leverage the features included in the newest release of Visual Insight, and would love the opportunity to help you identify the optimal upgrade solution to roll out the tool’s new features securely in your environment.
Here are some of the key new features available in MicroStrategy 10 Visual Insight: