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Challenges of Creating an Effective Customer Journey

Challenges of Creating an Effective Customer Journey

Providing marketing ROI through conversions and, ultimately, customizing each user journey at scale has been a constant challenge for years. Customers are utilizing multiple channels each day, adding extra touch points and therefore data that needs to be analyzed to architect an effective marketing strategy. Fortunately, planning and proving marketing results has never been easier than it is today. By analyzing and weaving together touch points in a deliberate manner, marketing ROI, and more importantly, conversions, are finally within reach.  Through journey analytics, companies are capturing and acting on “Micro-Moments” that were previously unseen in a proactive and time-sensitive fashion – adding millions to their bottom lines. With all this value, why aren’t all companies doing it? Simple – it’s easier said than done. Here are the top challenges businesses are faced with when trying to architect effective, data-driven customer journeys at scale:

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Customizing Mobile Authentication with the MicroStrategy iOS SDK

As companies increasingly use MicroStrategy Mobile, they may need the ability to customize authentication on the app. The MicroStrategy Mobile SDK has several methods open for this, but very few samples to explain how to use them. We will show how you can intercept the user’s credentials and change them on the client side before passing them to the mobile server. Specifically, we will be passing the user-entered credentials to a third-party to retrieve a SAML token, which we then pass to a custom MicroStrategy task to validate. Once validated, this task returns the MicroStrategy credentials back to the application, which will take over with out-of-the-box functionality.

Once a custom MicroStrategy Mobile project has been set up in XCode, you will need to make a custom Application Delegate as described in the MicroStrategy Developer Zone. The below shows what the header and implementation files will look like for this.

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Experiential Learning: The Best Way to Learn New Technical Skills

How did you learn to walk? If you are having trouble remembering, it’s likely because you never sat with a book in front of you that outlined in technical detail the process of walking. You learned through trying, falling, trying again, and experiencing walking first hand. This is the way we learn, the way we commit things long term to memory. It’s called experiential learning.

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