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How Journey Analytics Transcends Traditional Customer Mapping

Have you ever used an out-of-date map where the static picture on your screen doesn’t quite reflect what’s going on in real life? If you have, you know this map is essentially useless and leaves you with no direction.

This exact problem has plagued marketing, sales, and customer experience teams when it comes to mapping their customers’ journeys. Companies will often spend large amounts of resources to build this incredible intertwined web of connections that make up their ideal customer journey maps. The problem is, these roadmaps are hypothesized journeys based on the organization’s interpretation of customer behavior and not rooted in fact. Furthermore, these static pictures are often outdated before or shortly after their deployment as customer attention spans are dynamic and therefore so are their ideal journeys.

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Success Story – Staples and Pandera build a single version of the truth

 As with many large organizations, creating a single version of the truth that decision-makers can act upon is a challenge. Office supply store Staples is no different. With over 79,000 employees, 2,000 locations, and operations in 26 different countries, it is easy to see why 75 weekly reports and upwards of 175 ad-hoc reports were not going to cut it. These reports were often outdated prior to even getting in the decision maker’s hands, which in turn reduced adoption and confidence in the analytic strategies that Staples aimed to pursue and drive growth from.

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Follow your “HEART” when evaluating your data story

At Pandera Systems, we put a lot of emphasis on the story that data should tell. Through careful system and UI/UX architecture, it is possible to create toolsets that easily convey important insights with the context that matters to the people that matter. But how do you quantify the story you are trying to tell? Beyond that, how do you verify that it is being well received by the people it is intended to help?

It may sound arbitrary to some, but by simply focusing on the people, these systems are designed to help you get a grasp on the effectiveness of your systems. Google researchers have designed what they call the “HEART” framework to quantify and validate that UX designs. We have used this same framework to confirm the data stories we care about are being well-received. (more…)

Expanding our global tech community program

At Pandera, we have always been committed to taking a hands-on approach in helping the growth of our tech communities where we operate and call home. This hands-on approach has been instrumental in not only our evolution as a company, but our collective mindset that focuses on inspiring communities to be collaborative and innovative.

Since January of 2017, we have launched our tech community program Tech and Beer in multiple cities, and over the next 120 days we will be launching this same program in 6 more cities across the country as well as the United Kingdom. The launch of these programs is part of our strategy to create a multi-tiered ecosystem that inspires innovation from the ground up through education at all levels on how technology should be utilized in order to achieve desired outcomes.

We firmly believe that at the core of every thriving tech community or business is its people, and our mission as a company is to continuously improve through technology – not only how people connect or collaborate, but ultimately how they work. To achieve this, we need to start at the core, and we look forward to expanding our tech community programs globally. Orlando Tech and Beers new event locations and lead roles Look out for a Tech and Beer program in your city, and if you are interested in becoming a sponsor or launching Tech and Beer in your very own city, please feel free to contact us for more info at info@techandbeers.com.

Forbes sits down with Pandera CDO, Matthew Thomas

Pandera Systems Chief Data Officer, Matthew Thomas spoke with Kimberly Whitler of Forbes to explain why companies are turning to Chief Data Officers to generate more value out of data beyond the typical CIO and CMO roles.

Whitler (Forbes)Can you describe the CDO role?

Thomas: To truly appreciate the increasing need for the CDO’s role, one must first understand that 90 percent of the world’s data was created in the past two years alone. That’s a lot of information for a company to suddenly organize, secure and make sense of, let alone make a strategic decision on. The CDO emerged as organizations realized the need for someone to lead the management of all of this data as well as guide the organization in technology adoption and training necessary to storing and distributing it all.

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How to Turn the 3 Biggest BI Complaints Into Your 3 Biggest Differentiators

Pandera Systems sat down with Managing Director, Kevin Curley, to learn first hand how Self Service Business Intelligence can help organizations capitalize on before thought weaknesses and complaints of their analytics projects. According to Kevin, all businesses are in quite the transition period as it stands right now in 2018. Most have realized the value that analytics can bring and have made decisions to implement central Business Intelligence platforms.

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4 Keys for a Cultural Shift Into Digital Transformation

The decision to move forward with a digital transformation is a big one to say the least. Aside from the time and resources required to take on such a challenge, there will be an undeniable and deliberate impact to the way your people work. The correct motivation for a digital transformation should be to better serve your employees. Keep in mind who this transformation is meant to assist and have a plan to transition your people into the digital age. Check out these 4 tips to keep in mind throughout your transformation process.

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4 Tips for Using Data to Tell Great Stories

Every company has data and all data has a story to tell. There is an abundance of insight to be found by analyzing and portraying data in the correct fashion. At times, this can be tricky though. Telling stories the correct way is essential to formulating a single version of the truth and actually drive productivity forward. Articulating insights with context and granularity is easier said than done. Here are 5 tips on how to use your data to tell great stories.

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Pandera Systems Expands West

Orlando FL – Pandera Systems, a global provider of information delivery solutions and analytics innovation consulting company, has announced its West Coast expansion to the Western United States. The expansion will be led by Director of West Coast Sales and Business Development, Mike Morrow, located in Seattle, WA. Beyond his 30+ years of experience in software and service sales, Mike has extensive experience working with and alongside executives from top companies in the Western 13 United States. Mike’s expertise and network paired with Pandera’s innovative mindset, breadth of expertise, and rapid growth creates a perfect storm of opportunity out West.

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