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Follow your “HEART” when evaluating your data story

At Pandera Systems, we put a lot of emphasis on the story that data should tell. Through careful system and UI/UX architecture, it is possible to create toolsets that easily convey important insights with the context that matters to the people that matter. But how do you quantify the story you are trying to tell? Beyond that, how do you verify that it is being well received by the people it is intended to help?

It may sound arbitrary to some, but by simply focusing on the people, these systems are designed to help you get a grasp on the effectiveness of your systems. Google researchers have designed what they call the “HEART” framework to quantify and validate that UX designs. We have used this same framework to confirm the data stories we care about are being well-received.

Happiness

Sometimes referred to as a ‘net promoter score’, this metric needs to be designed to articulate how happy your users are to interact with your system. Would they recommend it to a friend or colleague? Or are they being forced to use a system that they hate to interact with?

Engagement

Engaged employees outperform their counterparts by 202%, so observing whether or not your users are actually interacting with your system is key to quantifying success. There is an abundant amount of ways to measure engagement, but some examples are: time spent on the system, activities performed in X amount of time, visits per day, etc.

Adoption

Users are often weary to jump head first into new systems, displays, and technologies in general. It is important to measure and drive the rate of adoption by setting clear goals and creating a top-down mindset that is fully committed to assimilating new rollouts across your entire organization.

Retention

The retention of those users that you have just engaged and driven to adopt your new tech is key. How many of your users remain engaged with new technologies over weeks, months, and years? If these numbers begin to decrease, it is time to step back and realize why your users are disengaging.

Task Success

Data systems are designed to drive change and innovation in an organization. It is possible to measure that these types of activities are occurring by quantifying the number of actions taken within your system.

There are plenty of ways to collect these metrics, whether surveys, in person briefs, etc. The sky’s the limit for this data collection. It is key to create a culture that fosters feedback and constant communication between all teams to effectively tell the right data story.

To learn more about how Pandera Systems can help you tell your data story please reach out on the right.

 

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