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Challenges of Creating an Effective Customer Journey

Challenges of Creating an Effective Customer Journey

Providing marketing ROI through conversions and, ultimately, customizing each user journey at scale has been a constant challenge for years. Customers are utilizing multiple channels each day, adding extra touch points and therefore data that needs to be analyzed to architect an effective marketing strategy. Fortunately, planning and proving marketing results has never been easier than it is today. By analyzing and weaving together touch points in a deliberate manner, marketing ROI, and more importantly, conversions, are finally within reach.  Through journey analytics, companies are capturing and acting on “Micro-Moments” that were previously unseen in a proactive and time-sensitive fashion – adding millions to their bottom lines. With all this value, why aren’t all companies doing it? Simple – it’s easier said than done. Here are the top challenges businesses are faced with when trying to architect effective, data-driven customer journeys at scale:

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From “Gut Feeling” to Data Driven

How one client transformed their decision making process from “Gut Feeling” to Data Driven

 

This client is a Non-Profit Organization that inspires adults to learn, discover, and travel. Offering thousands of educational adventures in all 50 states and 150 countries around the world, this organization believes that true insight and understanding are still sparked by hands-on experience and open discussions that stimulate the senses, energize the body and challenge the mind.

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Invested in our Tech Communities

Pandera focuses on driving organizational success through its core belief that the underlying elements of success are its people. We believe that through analytics and evolving technology we can simply make people better and this same belief is applied to our community initiatives.

This past month the team from Pandera and its Orlando tech community program Orlando Tech and Beer hosted the City of Orlando for its monthly technology focused networking platform and with over 300 technology professionals, entrepreneurs and business leaders in attendance it was another successful evening.

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Outgrowing Excel: Learning MicroStrategy with ECO

This month, ECO is doing a video series titled Outgrowing Excel, helping former Excel users get up to speed with tasks they are accustomed to in Excel.

If you’ve been feeling limited by Excel, and have been hearing about some of the other great business intelligence tools that are out there that offer better performance, reusability, greater access to data, and better visualizations, but have not figured out how to mimic some of the things you are used to in Excel, this is the series for you.

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Can You Monitor and Predict Issues in Your BI Environment Before They Happen?

All too often, companies invest in extensive BI programs and initiatives, only to find repeated unresolved core issues and lack of user adoption and engagement. As their systems and environment grows, administration and maintenance demand goes up exponentially. New tools are added which drives up complexities and adds to the noise of managing a multi-channel reporting environment. How can you find a way to accurately measure all of your tools and users to get a true health check on your environment? How can you cut through the noise to proactively maintain your analytics ecosystem?

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Customizing Mobile Authentication with the MicroStrategy iOS SDK

As companies increasingly use MicroStrategy Mobile, they may need the ability to customize authentication on the app. The MicroStrategy Mobile SDK has several methods open for this, but very few samples to explain how to use them. We will show how you can intercept the user’s credentials and change them on the client side before passing them to the mobile server. Specifically, we will be passing the user-entered credentials to a third-party to retrieve a SAML token, which we then pass to a custom MicroStrategy task to validate. Once validated, this task returns the MicroStrategy credentials back to the application, which will take over with out-of-the-box functionality.

Once a custom MicroStrategy Mobile project has been set up in XCode, you will need to make a custom Application Delegate as described in the MicroStrategy Developer Zone. The below shows what the header and implementation files will look like for this.

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Experiential Learning: The Best Way to Learn New Technical Skills

How did you learn to walk? If you are having trouble remembering, it’s likely because you never sat with a book in front of you that outlined in technical detail the process of walking. You learned through trying, falling, trying again, and experiencing walking first hand. This is the way we learn, the way we commit things long term to memory. It’s called experiential learning.

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How Do You Connect the Pieces to Support Your Agile Teams?

Being able to see your Agile portfolio grow and mature into self-managing, flexible teams who meet business demands is the core goal when you decided to invest in transforming your organization with the Agile mindset. Pandera has created Agile Analytics to bring critical Agile KPIs, allowing you to see your ROI on the Agile transformation at a glance, while delivering tangible results that provide better coaching and training for your teams.

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